Never has the famous Liberal Democrat slogan used on countless leaflets across the country never been more appropriate for a candidate. It is rare for us to have a candidate who has experience that is so closely matched to the job they are going for and with a profile and background that proves they can do the job.
If what I have read about the launch of Brian Paddick’s candidacy is anything to go by, then this could be an exciting mayoral election for Liberal Democrats in London. I am not denying it is going to be a tough contest to win, but I think we have the best candidate to do that. I also like the slogan “Serious about London”, which fits well with the fact he can do the job, that the other candidates are engaged in some superficial personality contest, and that this election is so important for the future direction of the city.
Brian also has a pretty impressive website. It reminds me a lot of the sort of websites that presidential candidates have in the United States, which I imagine is the inspiration. But for an election that is so focused on the individual that is highly appropriate. It is clear, easy to use and actually makes Brian Paddick and his campaign appear both accessible and something that people will want to join in with.
But as ever I have caveats. Brian will I am sure do a great job of working with the media, getting out there campaigning and generally meeting the right people. But the biggest handicap to his campaign is the fact that Liberal Democrat strength across London is so haphazard. Brian can do well by being seen in the media, (something that is probably disproportionately important in a London mayoral election than in most other elections), but as most Lib Dems know, it is the campaigning on the ground that matters the most. Although the Liberal Democrats are doing better and better in London, I imagine there are huge parts of the city that never ever see a Liberal Democrat leaflet, and there is no way the party can turn that round before May the 1st. I suspect the same may be said of the Tories and Labour, but their reliance on leaflets is less than ours. It is the lack of Lib Dem campaigners and campaigning activity across the whole of London that could prove the achilles heel in the campaign.
Despite all of that, I really wish the campaign well. Not only because I would always back the Lib Dem candidate anyway, but also because Brian has impressed me with his speaking ability since I first heard him and by his willingness to engage with members (and to put me right on some things when he had to). Brian has previously described himself as the “high risk, high return candidate“. Well that was to some extent what Nick Clegg was trying to be in the leadership election, but which only really came in to effect afterwards. So with Brian Paddick and Nick Clegg as figureheads for the campaign, and with some new exciting people on the Lib Dem GLA list, this campaign should enthuse many people to get involved. Brian is probably the ideal candidate for Nick to be campaigning with at the start of his leadership, as it fits well with the style he seems to be trying to adopt.
I am not usually this effusive about an election contest, and perhaps I am overstating the wonders of Brian and his campaign a bit, but I believe this is the best opportunity the party will ever have to use a high profile candidate, that is competent, that is genuinely different from what we usually put forward, and will allow us to make a real impact on the politics of London.
I found too many good articles and blog postings about Brian’s mayoral launch so I have had to list all the ones that I think are worth reading here:
ALEX WILCOCK: Go Brian!
EVENING STANDARD: How I would cut crime and make London safer
JONATHAN FRYER: Paddick does the Lambeth walk
ROSS LYDALL: No more ’softly, softly’ as slick Paddick launches mayoral bid
LIBERAL DEMOCRAT VOICE: Paddick launches Mayoral campaign




